[Video] NFL Rejects Daniel Defense Super Bowl Commercial

November 27 2013
by GSL Staff
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The Super Bowl is considered one of the top advertising events of the year. It’s no surprise that any company who can pay the premium for the airtime usually does.

However, this year, one of the nation’s premiere gun makers, Daniel Defense will not be allowed to show the above commercial during the big game according to a Guns and Ammo report.

The commercial doesn’t directly show guns or ammunition and focuses on a theme of self protection.

According to the Guns and Ammo piece,

According to a statement from FOX to Daniel Defense, “Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category.”

The NFL’s Advertising Policy addresses several Prohibited Advertising Categories, including guidelines for ads featuring alcohol, video games, movies, prescription drugs, and, of course, firearms.

As Guns and Ammo points out, the NFL has no problem advertising video games and movies that make use of firearms and realistic violence (we aren’t saying anything bad about those video games or movies, just illustrating a point).

Daniel Defense is a popular maker of AR15 style rifles and accessories, along with other products. The company has operations in both Georgia and South Carolina. Daniel Defense’s innovative rails for the AR15 platform are in use by the US and UK militaries.

Read the full story at Guns and Ammo.

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