Gun Control Activists Outspent Pro-Gun Activists 7-1 on TV Ads – Have Little to Show For It
We keep hearing (from anti-gunners) about how the big bad NRA is using their money to control the message on gun control.
However, a recent article from Adage (an advertising blog) found that gun control activists outspent the NRA and other pro-gun groups by a margin of 7-1 on advertising.
In the year after the massacre at Sandy Hook Elementary School in Newtown, Conn., gun-control groups spent $14.1 million on TV advertising. According to Kantar Media’s CMAG, that gave such groups a seven to one advantage over gun-rights organizations, which only spent $1.9 million.
At the same time, gun-rights groups, led by the National Rifle Association, spent about $6.2 million on lobbying instead of advertising, according to a study by the Sunlight Foundation.
Where did most of the anti-gun spending coming from?
Surprise, surprise, anti-gun New York Mayor Michael Bloomberg accounted for a huge chunk of the anti-gun spending himself out of his multi billion dollar fortune.
So these gun control activists have the nerve to accuse pro-gun groups like the NRA at the national level and grassroots groups at the state level of using money to control the discussion on guns, while a single anti-gun politician is single handedly outspending everyone else?
Yep, sounds about right.