“Medal of Honor” Maker Severing Ties With Gun Makers Due to Gun Debate
Electronic Arts, the maker of the immensely popular Medal of Honor video game series has said it will sever its ties with real life gun manufacturers in its future releases.
Many modern first person shooter games such as Call of Duty and Medal of Honor are known for its realistic appearance and naming of real life weapons in the game. Many games of the past based in game weapons on real life weapons, but did not actually license the names and form factors like Call of Duty did. Some think this realism is what helped propel the franchise to the top of the first person shooter video game category.
According to Mercury News, the decision was made in regards to an outcry over a marketing tie in with some firearms related vendors/manufacturers.
In August, game fans and some video game news outlets vehemently objected to EA putting links to weapons companies like the McMillan Group and gun magazine maker Magpul, where gamers could check out real versions of weapons featured in the game, on its “Medal of Honor: Warfighter” game website.
“What kind of message is a video game publisher like EA sending when it encourages its players to buy weapons?” asked Laura Parker, the associate editor of gaming site GameSpot Australia in a post in August.
EA immediately removed the links and dropped the marketing tie-up, which it said was part of a charity project to raise money for military veterans. The company said it received no money from its gun company partners.
“We won’t do that again,” said Brown. “The action games we will release this year will not include licensed images of weapons.”
EA said politics and NRA comments critical of game makers had nothing to do with its decision. “The response from our audience was pretty clear: they feel the comments from the NRA were a simple attempt to change the subject,” Brown said.
EA has said it might still use real gun names and appearances in future games, they’ll just skip the formal license and connection with the gun industry. An EA spokesman said a license shouldn’t be necessary to continue using the guns. While we aren’t sure about the legality of that, we highly doubt manufacturers are going to argue too much about free marketing to millions of people.