[Video] Yankee Marshal Rips (Get It?) Into Viral R.I.P. 9mm Ammo

January 29 2014
by GSL Staff
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The Yankee Marshal has some strong opinions on the new G2R RIP ammo that has been going viral all over the interwebz. Their marketing video, released on Youtube, has been viewed over 1.2 million times at the time of this posting. The video is at the bottom of this article if you haven’t seen it yet.

As far as performance goes, YM has many of the same concerns I have about the ammo. It looks like it will have feed issue in some guns. Yeah, yeah, I know, you’ve already ran 500 rounds of it through your carry gun and it works great, fine. However, even less aggressive hollowpoints have trouble feeding in certain guns. The more aggressive the profile, usually the more guns it has problems feeding in. So, there’s that.

Then there is the issue that we’ve seen ammo like this in the past, and it’s pretty much been a let down. I’m not saying this ammo won’t perform, I would need to test it and see other people’s test before I made any performance claims.

YM’s real problem with the ammo isn’t the possible feed issues or unproven performance. Rather, he is upset with the marketing. The makers of the ammo obviously want people to make the connection between RIP (Radically Invasive Projectile) and Rest in Peace, like on a tombstone. Fine.

However, it seems like the makers of this ammo don’t remember what happened to the last round that marketed itself with a menacing name and aggressive looks – The Black Talon round. Due to the name and black color of the round, the ammo quickly gained a very negative reputation with the press. Ultimately, due to enormous public pressure, Winchester discontinued the round.

Now, just in case you aren’t aware, Winchester Ranger, Federal HST and Speer Gold Dot have almost the EXACT same performance as far as penetration, expansion and soft tissue damage as the original Black Talon. In fact, the Ranger line is actually a direct descendent of the Black Talon round! However, manufacturers learned not to highlight the killing ability of their ammo in its name. They let the performance speak for itself. What sounds worse – Black Talon, Ranger, HST or Gold Dot? Exactly.

I’m not trying to put an opinion out there one way or another. I think judging a product based solely on its name is absolutely asinine, especially since we don’t even know what kind of real world performance we’re looking at yet. However that is the subject of YM’s video.

What do you guys think? Good or bad name? Potentially good ammo or overhyped? Do you agree with YM? Oh yeah, here is the marketing video in case you haven’t seen it.

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