[Video] Beretta Makes Beautiful Video Highlighting 500 Years of Innovation

December 16 2014
by GSL Staff
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Beretta is the oldest running firearms manufacturer in the world. In a recent video released by the company the company shows how modern technology combined with old school “human technology” is used in their manufacturing process.

Here is the video description from Youtube:

Human Technology is an artistic short movie celebrating the uniqueness and the distinction of every Beretta premium gun. This movie by Ancarani Studio, under the creative direction of Paola Manfrin, reveals through the minutia of the manufacturing process, the genesis of a luxury Beretta shotgun.

A poetic journey through sterile robotic rooms is blended with five centuries of Beretta’s history, culminating in the final assembly by the gunsmith, ever the wise guardian of the art of manufacturing.

Learn more on http://HumanTechnology.Beretta.com

Follow Beretta on Facebook: https://www.facebook.com/BerettaItalia
We are also on Twitter: https://twitter.com/BerettaItalia
…and on Instagram: http://instagram.com/berettaitalia

Not bad Beretta, not bad.

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