Piers Morgan’s Ratings Hit All Time Low, “Variety” Magazine Speculates His Anti-Gun Stance to Blame
Variety, considered a major news source for the television and move industry has an interesting article on Piers Morgan, his ratings and guns.
You might not expect a Hollywood publication to directly blame Morgan’s gun control crusade for his low ratings, but they did just that.
According to the article, February 2014 has been one of Morgan’s worst month’s rating wise since the show debuted in 2011. According to the article,
Tuesday’s telecast, which included coverage of the uprisings in Kiev and an interview with Rudy Giuliani, drew the show’s second smallest audience to date in the key news demo of adults 25-54 (50,000). It also drew just 270,000 total viewers, according to Nielsen, the show’s ninth smallest gathering ever.
“Piers Morgan Live” has fallen below the 300,000-viewer mark on seven other occasions in February. And while the Winter Olympics on NBC may be to blame for some of the audience loss this month, “Piers Morgan” is drawing just a fraction of the audience attracted by competing shows on CNN and MSNBC.
Opposite “Piers Morgan” on Tuesday, “The Kelly File” on Fox News Channel drew 2.07 million viewers (including 354,000 adults 25-54) while MSNBC’s “The Rachel Maddow Show” attracted 906,000 (including 227,000 in the demo).
Those are pretty stark numbers. Now, without looking at the numbers, some might say that Morgan is splitting his audience with fellow liberal talk show host Rachel Maddow. However, Fox News’ “The Kelly File” is soundly beating both shows combined.
The article goes on to point out that shows where Morgan dedicates considerable coverage to the gun control debate have the lowest audience numbers while Morgan’s ratings actually see a boost when he doesn’t address guns at all.
These numbers should help to highlight the fact that despite the large amount of media coverage the anti-gun crowd gets, they are an extremely vocal minority and nothing else. It should be noted that the anti-gunners like to call us the vocal minority, despite the fact that there are most likely 300,000,000+ guns in the US following record setting gun sales in 2012 and 2013.
Maybe these numbers will also be a wake up call to news organizations that would be biased towards stripping Americans of their inherent rights.