Gun Control Activists Outspent Pro-Gun Activists 7-1 on TV Ads – Have Little to Show For It
Guns Save Lives is not supported by ads and is ran as an independent project. If you support this project please consider supporting us on Patreon. Registration takes just a moment and even $1 is a massive help in continuing our work. Thank you so much.
We keep hearing (from anti-gunners) about how the big bad NRA is using their money to control the message on gun control.
However, a recent article from Adage (an advertising blog) found that gun control activists outspent the NRA and other pro-gun groups by a margin of 7-1 on advertising.
In the year after the massacre at Sandy Hook Elementary School in Newtown, Conn., gun-control groups spent $14.1 million on TV advertising. According to Kantar Media’s CMAG, that gave such groups a seven to one advantage over gun-rights organizations, which only spent $1.9 million.
At the same time, gun-rights groups, led by the National Rifle Association, spent about $6.2 million on lobbying instead of advertising, according to a study by the Sunlight Foundation.
Where did most of the anti-gun spending coming from?
Surprise, surprise, anti-gun New York Mayor Michael Bloomberg accounted for a huge chunk of the anti-gun spending himself out of his multi billion dollar fortune.
So these gun control activists have the nerve to accuse pro-gun groups like the NRA at the national level and grassroots groups at the state level of using money to control the discussion on guns, while a single anti-gun politician is single handedly outspending everyone else?
Yep, sounds about right.